The Pizza Project, a beloved café in Nagpur, was facing declining footfall and low online orders despite its great food and loyal customers. The problem wasn’t the product but poor digital visibility. Competing cafés were drawing attention with strong online engagement and creative campaigns. The Pizza Project’s social media lacked consistency and failed to showcase its vibrant personality. As a result, customer awareness and retention started dropping. That’s when we stepped in to revive its presence and bring back the buzz.
About the Project
- Location :Nagpur
- Client :Piyush Maheshwari
- Consult :Anjali Jain
- Project Type :Social Media Marketing/ Paid Advertising
Problem
- Declining offline footfall
- Low online order volume
- Unclear brand communication and visuals
Pehechan revived The Pizza Project, increasing online orders by 50% and footfall through compelling storytelling.”
Our Approach
We built a marketing experience that blended taste with storytelling. From mouthwatering shoots to events that created conversations, our goal was to make The Pizza Project the weekend spot again.
Our Strategies
- Complete content and branding overhaul
- Food and ambiance shoots for visual storytelling
- Paid ads targeting food lovers and nearby customers
- Event marketing campaigns to boost offline engagement
- Influencer partnerships and consistent social media activity
Results
- 50% increase in online orders within 45 days
- 35% rise in café footfall
- Strong engagement and consistent visibility across platforms
Do you run a cafe and looking to grow?
Let’s make people crave your brand as much as your food.