GoWell, founded by a women’s physiotherapist and pregnancy expert, specializes in prenatal and postpartum care—a niche with low awareness. Despite her expertise and compassion, few women knew such support existed. With limited online presence and inconsistent communication, general physiotherapy clinics were attracting her potential clients. Our goal was to build awareness, establish GoWell as a trusted expert, and connect her services with the women who need them most.
About the Project
- Location :Nagpur
- Client :Dr. Megha
- Consult :Anjali Jain
- Project Type :Clinic Growth - SMM, Paid Advertising, Video Production
Problem
- Limited awareness about Doula and pregnancy physiotherapy
- Low patient inquiries for niche services
- Low patient inquiries for niche services
“Pehechan helped GoWell grow with a brand focused on women’s wellness, leading to a 25% rise in patient bookings.”
Our approach
We built a brand that spoke to women — emotionally and visually. From workshops that built trust offline to campaigns that were educated online, we positioned GoWell as a women-centered wellness brand, not just a clinic.
Our Strategies
- Rebranding around “women-first care”
- Concept-based brand shoots highlighting pregnancy journeys
- Paid campaigns targeting expecting mothers in Nagpur
- Social media storytelling around empowerment and trust
- Workshop campaigns for community awareness
Results
- 40% increase in workshop participation
- 25% rise in pregnancy-related patient bookings
- Stronger brand recall in the local women’s community
Want to grow your practice?
We’ll help you connect where it truly matters — with heart and strategy.