About The Project
Anandam is an tech-driven senior living platform built to bridge the gap between families searching for senior care homes and verified service providers.
The idea of this start-up was born from scratch, a blank page that turned into a purpose. We helped shape every part of it, from ideation and planning to financial mapping, branding, and marketing, creating a platform that connects care with trust.
- Location :Nagpur
- Client :SMS LTD
- Consult :Anjali Jain
- Project Type :Product Launch and Marketing Strategy
Problem
- No centralized platform for verified senior care homes
- Families struggled with credibility and access
- No structured communication between families and providers
- Lack of awareness and digital presence in the senior care space
“Pehechan turned Anandam into a trusted senior care platform, through strategic marketing strategies.”
Our approach
We didn’t just market a brand; we built it.
Starting from the core idea, we developed Anandam’s business model, brand identity, positioning strategy, and financial structure.
Once the foundation was solid, we focused on creating an emotional brand narrative — one that connects families with safe and caring homes for their loved ones.
Our Strategies
- Built the entire business concept and financial framework from the ground up
- Created the brand identity, tone, and communication design
- Designed a user-friendly website and AI-driven system flow
- Planned SEO and paid marketing campaigns for awareness and visibility
- Managed content creation, shoots, and digital branding
Results
- 3X increase in website traffic within the first 2 months
- 2.5X rise in verified inquiries and leads
- Established a strong digital and brand presence in the senior care sector
- Recognized as a trusted, go-to platform for senior living solutions